Learn about Monticello's unique offerings
About Monticello, KY
Discover the stunning scenery and vibrant heritage of Monticello, a place where excitement harmonizes with serenity.
Our Vision
To envision a future where Monticello’s natural beauty and historic legacy are preserved and shared, creating a thriving, year-round tourism economy that enriches the lives of our visitors and residents alike
Our Mission Statement
Our mission is to lead the promotion of Monticello as a top-tier destination for lake-life and legacy. Through visitmtcloky.com, we invite the world to experience what Monticello has to offer and see all the natural beauty of Lake Cumberland

Meet Our Executive Director
Todd McFarland
Born and raised in Monticello, Todd currently works 600 acres of corn and soybeans with his brother at McFarland Farms. Todd has been active in the community since he was a young kid.
Todd spent 25 years as a volunteer firefighter. He has spent 12 years on the Monticello Country Club, presiding as President for the past 6 years. Todd has also spent 9 years on the Monticello-Wayne County Memorial Park Board where he served for 6 years as Chairman.
Todd is a member of the Kiwanis Club and for the last 25+ years, he has helped with the Kiwanis Radio Auction. He is also a member of the Wayne County Fair Board and the Official Public Address Announcer of the Cardinal and Lady Cardinal Basketball Teams. Todd also served as the former Golf Team Assistant Coach at Wayne County High School.
Our Core Values
Genuine Hospitality
We believe in the power of a warm welcome. We treat every visitor like a neighbor, ensuring that "Southern Hospitality" isn't just a phrase, but a felt experience in our shops, on our docks, and through our digital presence.
Environmental Stewardship
As the guardians of the "Houseboat Capital of the World," we are committed to the protection and preservation of Lake Cumberland and our surrounding hills. We promote sustainable tourism that ensures our natural wonders remain pristine for generations to come.
Authentic Storytelling
We honor our roots. From the historic Mill Springs Mill to our local Appalachian traditions, we pledge to share the honest, rich history of Monticello with integrity and pride.
Community Collaboration
Tourism works best when the whole town wins. We prioritize partnerships with local small businesses, artisans, and residents, knowing that their success is the true heartbeat of our destination.
Excellence in Service
Whether it’s a visitor looking for a boat rental or a local business seeking support, we strive for professional, timely, and high-quality interactions. We aim to make visitmtcloky.com a gold-standard resource for travel information.
Spirit of Adventure
We embrace the excitement of the lake-life. We are dedicated to fostering an environment where exploration is encouraged, and where every visitor feels empowered to discover their own "unplugged" adventure.
